YIFANG DIGITAL TECHNOLOGY CO., LTD was founded in 1992 as Luwen Electronics Co., Ltd, ten years later 2002 both the company’s name and direction were changed in response to shifting global and economic demands. Switching its product line from CRT monitors to flash-based products and its marketing focus from domestic to international sales meant that in 2002 Yifang Digital became one of the first high-tech enterprises specializing in customized removable data storage devices. Remaining focused but flexible Yifang Digital focuses on the design, manufacture and sales of Handwriting Capture Devices, Global Positioning Systems, Digital Photo Frames, Flash MP4 Players, Car MP3 Players, Flash MP3 players, USB Flash Disks, Flash Portable Media Players. Primary operations remain in Shenzhen P.R. China with a Hong Kong subsidiary Yifang Digital (HK) Co., Ltd facilitating international clients’ unique needs.
In addition to having more than 35 dedicated account managers Yifang Digital’s team includes over 1500 employees, from experienced R&D engineers, knowledgeable international marketing professionals, and human resource, market survey, material purchase, quality assurance, manufacture engineering and production departments. The factory has near 1000 employees working on 38 automatic and semi-automatic production lines. A 17,000 square meter total production area offers a monthly capacity of 3 million sets. The facility’s central location in Shenzhen means that the products can conveniently be exported worldwide through either Baoan International Airport, Shekou Port or Yantian Port.
For the past few years, Yifang Digital has been growing at an incredible pace of over 100% each year, establishing a strong presence in the competitive flash-memory product industry. According to a 2004 IDG study our sales represented 5% of the NAND flash product sales worldwide in 2003. We are proud of our internationalism—80% of our products are sold to developed countries in Europe and the Americas with the remaining 20% being sold in Asia, Africa and domestically.
Through strategic international partnerships with customers and suppliers, by expanding the approach of our export operation, and with the target of fully understanding the international market and customer needs, Yifang Digital is able to develop and design products meeting customers’ requirements. Establishing long-term, strategic, stable partnerships with both domestic first-class part suppliers and international key component suppliers ensures product quality and reliability. Sharing our supply chain and operational advantages with our customers makes their job easier, and Yifang Digital stronger.
Yifang Digital’s underlying commitment to innovation and providing world-class digital products and services is part of a campaign to change the global image of “Made in China.” A triptych of marketing, product development and manufacturing provide the foundation of our operation strategy and continued balanced development. We continually seek means to improve management, reduce costs, optimize processes, improve our quality assurance system and bolster after-service support to fully earn customers’ trust, respect and satisfaction of “Made in China” and Yifang Digital.
Yifang Digital aims to be synonymous with quality digital products, and believes that it is only through the contributions of every employee as a team that we can achieve our goal. Therefore, every employee is trained with a common vision, forming a unique culture that values "Integrity, Trust, Synergy, Excellence, Innovation and Agility.” Our quality policy of “ 100% customer satisfaction by continuously improving our working methods and processes” is reflected at every level from the President to the Production Staff. A “people oriented” management, along with the collective efforts of all employees, will ultimately yield way to our vision—to show the world, through Yifang Digital, that “China Made” means quality.
